Hubert hansen biography
Hubert hansen biography children.
Hubert hansen biography
Monster Beverage
American beverage company
"Hansen's" redirects here. For other uses, see Hansen.
Monster Beverage Corporation[2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn.
The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull.[3]
History
Hansen's was founded in 1935.[4] In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name.
In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label.[5]
The company became Hansen's Juices, and later The Fresh Juice Company of Califo